CLIENT: The International Festival of Arts & Ideas.
BRIEF: Engage and build a relationship with the diverse community of New Haven during the Festival celebration, including the Summer Program and Rhythm Exchange 2022, especially with the growing Spanish speaker audience.
INSIGHT: Hispanic/Latinos/as/xs/és are tied community.
WHAT I DID: I worked in collaboration with the Festival's awesome leader, Shelly Quiala, who is fully bilingual in English and Spanish, crafting and delivering effective messages to build trust and achieve the Festival's mission of connecting with a broad and diverse audience.
THE IMPACT: Shelley Quiala, the bilingual Executive Director at the International Festival of Arts & Ideas, was inducted to the Wall of Fame at Gateway in November 2022 for her efforts and dedication to the diverse community of New Haven.