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Government Case Study

CLIENT: Susan Bysiewicz, former Connecticut Secretary of State,

BRIEF: The former Connecticut Secretary of State launched the campaign Your Vote Counts (Tú Voto Sí Cuenta), taking the challenge to register 10,000 new Hispanic voters.

INSIGHT: The voting systems in Latin American countries are different compared to the US; they do not require previous registration to vote.

WHAT I DID: I created an educational campaign on how to register to vote and promote the social responsibility of voter registration. Also, I built partnerships with organizations and community leaders, conducting registration drives at events around the State.

IMPACT: The campaign registered 22,000 new Hispanic voters, far exceeding the goal of 10,000. Additionally, the campaign received vast media coverage generating 30 print, 6 radio, and 5 TV interviews in just three months.

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