CLIENT: Susan Bysiewicz, former Connecticut Secretary of State,
BRIEF: The former Connecticut Secretary of State launched the campaign Your Vote Counts (Tú Voto Sí Cuenta), taking the challenge to register 10,000 new Hispanic voters.
INSIGHT: The voting systems in Latin American countries are different compared to the US; they do not require previous registration to vote.
WHAT I DID: I created an educational campaign on how to register to vote and promote the social responsibility of voter registration. Also, I built partnerships with organizations and community leaders, conducting registration drives at events around the State.
IMPACT: The campaign registered 22,000 new Hispanic voters, far exceeding the goal of 10,000. Additionally, the campaign received vast media coverage generating 30 print, 6 radio, and 5 TV interviews in just three months.